Privacy Policy

Last updated: October 2025

1. Who We Are

This Privacy Policy explains how we collect, use, and protect your personal information.

This website is operated by WPC Supplies Ltd (trading as Toad Tapes), a company registered in England and Wales (company number 16263757).
Our registered office is at 6 Lords Court, Cricketers Way, Basildon, Essex, SS13 1SS, England.

If you have any questions about this policy or how we handle your information, please contact us at:
Email: info@toadtapes.co.uk

2. Information We Collect

We collect and process the following types of personal information:

Identity and Contact Data: Name, email address, phone number, billing and delivery addresses.
Order Information: Details of the products you purchase and transaction history.
Payment Information: Processed securely by our payment partner TakePayments — we do not store or have access to your full card details.
Marketing Data: Preferences for receiving marketing communications and responses to promotions.
Technical Data: IP address, browser type, and website usage information collected via cookies and analytics tools (e.g. Google Analytics).

3. How We Use Your Information

We use your personal information for the following purposes:

To process and deliver your orders.
To manage your customer account and provide customer support.
To take payment and prevent fraudulent transactions.
To send order confirmations, delivery updates, and account notifications.
To send marketing emails, offers, and newsletters (only if you’ve opted in).
To improve our website, products, and customer experience.
To comply with our legal and accounting obligations.

4. Lawful Basis for Processing

We process your personal data under the following lawful bases:

Contract: To fulfil your orders and provide our services.
Legal obligation: To meet our tax and business record-keeping requirements.
Consent: When you subscribe to newsletters or marketing communications.
Legitimate interest: To improve our business operations and prevent fraud.

5. How We Share Your Information

We only share your information with trusted third parties where necessary:

Payment Processing: TakePayments handles all payments securely.
Delivery Partners: Couriers who deliver your orders (e.g. Royal Mail, DPD, or other logistics partners).
Service Providers: IT, hosting, and analytics providers who support our website operations.
Marketing Tools: Email newsletter platforms (such as Mailchimp or a similar provider).

All third parties are required to respect the confidentiality of your data and act in accordance with UK GDPR.

6. Marketing Communications

You will only receive marketing emails or newsletters if you have opted in to receive them.

You can unsubscribe at any time by:

Clicking the unsubscribe link in any marketing email, or
Contacting us directly at info@toadtapes.co.uk.

We will never sell your personal data to third parties for marketing purposes.

7. Cookies and Analytics

We use cookies and analytics tools to understand how visitors use our website, improve functionality, and enhance your experience.

Cookies are small text files stored on your device. You can control or disable cookies through your browser settings, though some features may not function properly if you do.

8. Data Retention

We keep your personal data only for as long as necessary:

For order and financial records – typically six years to comply with legal and tax obligations.
For marketing purposes – until you withdraw consent or unsubscribe.
For website analytics – in line with Google’s standard data retention settings.

9. Your Data Protection Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

Request access to the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your data (where applicable).
Object to or restrict certain types of processing.
Withdraw consent for marketing at any time.
Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

To exercise any of these rights, please contact us at info@toadtapes.co.uk.

10. Data Security

We take appropriate technical and organisational measures to keep your information secure and protect it from unauthorised access, loss, or misuse.

All payment transactions are encrypted and processed through secure, PCI-compliant systems.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. The latest version will always be available on our website, with the updated date shown at the top of this page.

Contact Details

If you have any questions, concerns, or requests about this Privacy Policy, please contact:

WPC Supplies Ltd (trading as Toad Tapes)
Email: info@toadtapes.co.uk
Address: 6 Lords Court, Cricketers Way, Basildon, Essex, SS13 1SS, England